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If a user provides you with their email to receive content from your blog periodically, you must program it to send them the requested information. I share some tips: Occasionally send content offers in order to profile the interests of your subscribers and evaluate if they are sales opportunities. Use […]

There are two ways to execute this technique: Traditional remarketing: it is based on showing advertisements to users who visited specific pages of the website. To achieve this, codes are inserted into said web pages and detect the behavior and interaction of visitors. Automated remarketing: it consists of directing advertisements […]

Illustration with robots on some screens Today, there is software that helps companies automate their interactions with prospects and customers . They are used to: minimize errors, streamline processes, increase conversion rates and improve the productivity of marketing and sales teams. Undoubtedly, all these features have made it one of […]

Make sure you evaluate what will be the best decision. hubspot hub marketing plan pricing screenshot Who is HubSpot for? Is it the best option for your company? HubSpot is for small, medium, and large businesses looking to grow, improve sales, and streamline one or more of their functional departments […]

Illustration of a businessman A marketing automation campaign is the planning and execution of tasks, within marketing automation software, to implement a strategy and meet objectives. Among the strategies that you can implement are: acquisition, subscription, nurturing and qualification of leads, as well as sales, retention and customer loyalty. Regardless […]

  For automated marketing campaigns, only for landing pages and emails. Keap Screenshot of the Keap home page Formerly known as Infusionsoft, it is one of the marketing automation tools intended for marketing and sales professionals working for small businesses. Their subscription plans are: Keap Grow, Keap Pro and Infusionsoft. […]

Illustrative image comparing the differences and the concept of buyer persona and ideal customer profile A good marketing strategy is always well grounded in effective communication: directed at the right audience, on the right channels, at the right time and with the right message. But certainly a good marketing strategy […]

As a first step, you must be clear about what type of lead it is , since although they have a similar process, the approach and the conversation will vary. Is it an inbound lead? Was it generated from your organic efforts in digital media? Are you a prospect of […]

You have to be really ready so that when you present your value proposition it resonates with the prospect and makes sense for him to invest in it. You can use any of the following options or create your own version: Can we schedule an online meeting to dig a […]

  Make sure you have at least three different ways you add value, problems you solve, and impact you can help mitigate for your prospect ready for the call. 7.- Ask questions to know and understand the needs of your prospect This point will help you not only to successfully […]

If the call is with a lead from target accounts (cold prospects who may be a good fit, but you haven’t previously had a connection with), use the research you’ve done previously: – I saw on Linkedin from “Prospect Company Name” that they are hiring staff for their IT innovation […]