Segmentation is a bonus feature of email marketing. However, it is not used to the extent that it should be. Segmentation makes it possible for email marketers to pay attention to a particular group of email addresses.
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Store information in database
Data consisting of information such as address, gender, hobbies and more is collected by email marketers and stored in their bulk email software database. This information is stored in an appropriate format as to allow easy retrieval of information as and when it is required. This data can then be separated into segments to allow proper focus on your campaign.

Collect data via websites
Such data can be collected through websites. When people visit websites they select their interests and likes and in this way provide the website with important information regarding their preferences, likes and dislikes. Once such data is collected, you can build different email contact lists that are based on factors such as location, language, interests, gender and more with the aid of bulk email software that is free of charge.