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Benchmark Study of Email Database Services

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Benchmark Study of Email Database Services

Denmark Email List

NEWTON, MA, (November 3, 2004) – Fresh Address, Inc., a main email services provider, released the enterprise’s first benchmark statistics on e mail appending and ECON (Email Change of Address) solutions. Based on an analysis of nearly seventy five million client records processed for its clients over the six months ending September 30, 2004, the have a look at located the subsequent:

  • The average e mail append in shape rate for business customers changed into 15.1%, with a range from nine.5% to 24.Three%.
  • The common electronic mail append healthy charge for nonprofits became 10.Three%, with a variety from 5.5% to fifteen.4%.
  • Regular quarterly append processing ended in greater than doubling the above figures on an annual basis.

The research observed that the discrepancy among healthy quotes for
business clients versus those for Denmark Email List became immediately correlated with the age of the underlying purchaser base. Nonprofits with younger donor bases executed inside the higher variety while commercial clients with older patron bases completed within the lower variety.

For ECOL processing, the take a look at located the following:

  • The common ECON update rate for leap lists for both commercial customers and nonprofits become 10.2%, with a range from five.7% to 24.2%.
  • Regular quarterly ECON processing ended in greater than doubling of the above figures on an annual foundation.

The research determined that the replace charge for bouncing e-mail addresses for folks that are already online bore no correlation with the age of the underlying population.

“This observe provides businesses and nonprofits alike with the missing information important to assess the ROIL of the crucial e mail offerings for multi-channel advertising,” stated Bill Lankan, CEO of Fresh Address, Inc. “Research has proven that multi-channel clients spend more money. We are thrilled to look the email enterprise mature to the point where updating one’s electronic mail database is now taken into consideration as critical as NCO offerings are to junk mail.”

Fresh Address, Inc. Is the original developer of Email Change of Address offerings and turned into these days granted a U.S. Patent on its ECON carrier for customers and the underlying client technology. Through its partnerships with the most important database companies which includes Axiom, Equinox, and Info USA, Fresh Address’s appending offerings cover the universe of available choose-in records with over 200 million information, imparting customers with the industry’s highest match rates of assured deliverable e-mail addresses.

About Fresh Address, Inc.

Fresh Address, Inc., The Email Address Experts(tm), presents the
industry’s main services to assist agencies ‘Build and Update’ their email deal with databases and marketing list club their electronic mail performance. Fresh Address, Inc.’s services encompass its patented commercial enterprise and purchaser Email Change of Address (ECON) answers as well as electronic mail address appending, correction, actual-time validation, and deliver capability. Fresh Address has “freshened” thousands of lists for workplace superstores, telecommunications carriers, uncatalogued, newspapers, stores, airways, non-income companies, and Internet corporations. The Misaddress patron database is the Internet’s
largest related decide-in listing of vintage and contemporary e-mail addresses. The privately held corporation became founded in 1999 and is based totally in Newton, MA. For more statistics on our commercial enterprise solutions,