Illustration of a businessman A marketing automation campaign is the planning and execution of tasks, within marketing automation software, to implement a strategy and meet objectives. Among the strategies that you can implement are: acquisition, subscription, nurturing and qualification of leads, as well as sales, retention and customer loyalty. Regardless of which strategy you decide to execute, a marketing automation campaign must follow a series of best practices in order to be effective. I’ll explain some of them: Define your buyer personas
Create the profiles of your buyer personas with the fundamental characteristics that your ideal buyers should have. In doing so, keep in mind that their interests, likes, motivations, and needs may change over time. For this reason, I recommend that you constantly analyze the actions Germany Phone Number behaviors of your leads as they interact with your campaigns. This way, you can keep your buyer persona information updated and attract more and more of the right people to your conversion funnel. Identify campaign goals For your marketing automation campaign to be successful, you must set goals that are:
Define Your Buyer Personas
Specifics. Measurable. achievable. Relevant to the general and specific objectives of your organization. Achievable in a certain period of time. This step is key to not lose focus and measure the results obtained at the end. Also, when you go to create your campaign in marketing automation software, you will need to specify what kind of goal you want to achieve. Depending on that configuration, the platform will provide you with specific elements and functionalities. So from the beginning, you must be clear about where you want to direct the actions of your campaign.
Define the channels It is essential that you define the channels through which you will implement your campaign. I recommend you do it based on your objectives, as well as the platforms and messaging systems that your buyer person mainly uses to communicate , among them are: Websites you frequent. Social media. Emails. Online chat. Short Message Services (SMS). Depending on the characteristics of your target audience and the contact information they provide you, you can use multiple channels and create specific campaigns in each of them.
Identify Campaign Goals
Determine the stages of your conversion funnel When you identify the stages your leads go through to become customers. You will be able to plan what specific actions can be automated to make your sales funnel more efficient. For example, prospects who are ready to start a specific nurturing process for. The middle of their purchase process can be automatically entered. In this way, they will receive the necessary campaigns without requiring manual action from your marketing team. Because of this, it is important that your automation campaign is programmed