Authentication might sound a bit technical, but it’s absolutely essential for improving deliverability. Using protocols like SPF, DKIM, and DMARC verifies that your messages are coming from a legitimate source.
Where to start:
Set up and configure SPF
DKIM, and DMARC for your domain. Most email providers offer step-by-step guides to help you.
Once authenticated, run an email deliverability test to ensure your settings are working properly.
Use email verification tools
Invalid or risky email addresses are one of the phone number library biggest culprits behind high bounce rates and poor sender reputations. Every cyb directory time you send emails to these addresses, you’re signaling to email service providers that you’re not maintaining a clean list.
That’s why email verification tools are a game-changer when it comes to improving your deliverability.
Here comes solutions like Bouncer
They verify email addresses in real-time, cut out avoid spam trigger words inactive or fake addresses, and ensure your list is filled with valid, deliverable contacts.
Bouncer homepage
How to approach this:
Incorporate email verification into your regular email list management routine.
Upload your list to a platform like Bouncer to identify and remove invalid addresses. Doing this before every major campaign ensures you’re working with a healthy list, maximizing your email deliverability test results.