In the past, it was common for B2B solutions to be Build an MDP introduced through acquaintances or industry networks. However, this is not the case now. When executives are instructed to research new solutions, the first thing they do is search online. If they are not discovered in this first step, no matter how good the service is, it will be difficult for it to be considered by customers.
Therefore, what does not appear when whatsapp number list you search may be the same as not existing. This change has made it essential for B2B businesses to build MDPs that meet potential customers first and build relationships in a digital environment. This is why many B2B companies are establishing marketing teams recently.
How to Gather Leads? ‘Lead Generation’
To build an MDP, you first need to acquire examples of cross-channel use cases traffic and then convert this anonymous traffic into accessible contacts.
This activity of gathering leads is called ‘ Lead Generation’ . Lead generation is the process of creating contacts with potential customers and collecting information about them through various channels. Lead magnets such as content marketing, search engine optimization (SEO), social media marketing, email marketing, webinars, and white papers are representative lead generation methods.
Especially in B2B businesses, it is effective to use professional content to solve the problems of target customers. This is to acquire high-quality leads with high purchase potential through high-quality materials such as white papers and reports. This is also the reason why many global B2B companies regularly upload phone number thailand high-quality industry reports, guides, white papers, and other content to Ond Build an MDP Media. Additionally, the marketing web form used to collect leads in this way is called a ‘ lead magnet ‘ . The concept of lead magnet became famous in Korea after being translated and presented in a book called ‘Marketing Designer’.
How to send your leads to the next stage? ‘Lead Nurturing’
Once you have a lead, you need to validate that they are your ideal customer and convert them into a lead by creating a buying intent.
This process of developing leads one step at a time is called ‘ Lead Nurturing’ . As we’ve discussed in detail in previous ReCatch blogs, the core of lead nurturing is to build trust by continuously providing valuable information that matches the current status and needs of the prospect . Automated email sequences, customized content recommendations, retargeting ads, and personalized webinar invitations are representative nurturing methods.
Lead nurturing is not just advertising
It is a process tailored to the customer journey . It is how initial leads (Leads) develop into marketing qualified leads (MQLs) and Build an MDP then into sales qualified leads (SQLs). Systematic lead nurturing allows sales teams to meet more prepared customers, increasing conversion rates and shortening sales cycles.
For example, ReCatch believes that adjusting
the content’ is more effective than adjusting the ‘cycle’ when sending a marketing email campaign to control customer fatigue. By considering the customer’s purchasing journey
and sending emails that match the stage the customer is in, the content that matches the customer’s temperature is delivered. This email campaign can also be considered a part of lead nurturing.