This is a very important part. Always align your business performance community activities with your business goals. Align them with your business KPIs, such as awareness, engagement, and retention. The most powerful metric is retention of community participants vs. non-participants . At Asana, we were able to show that our buy bulk sms service community participants had twice the retention rate of non-participants. This data is really effective in persuading management.
Hawn: Are there any tools or methods to directly measure these KPIs?
Data analytics is essential. You should use the community platform’s own analytics tools and connect them with CRM or product analytics tools to business performance view them in an integrated manner. It is especially important to connect community engagement data with product usage data. For this purpose, Asana created a quarterly community health report cross-channel marketing definition and shared it with management. This report included not only simple engagement metrics but also business impact.
When I first met Joshua in San Francisco in late 2022, the most striking thing he said was that “thought leadership is everything in a go-to-market strategy.” Now, two years later, I can sense the depth of that saying even more.
Thought leadership and community are like two wheels of B2B marketing strategy
Thought leadership decides ‘what to business performance say’ and community decides ‘where to say’. Especially in the current market where it is difficult to differentiate only through product specifications and functional competition, I phone number thailand believe that when the two B2B marketing strategies create synergy, it will become a long-run company that delivers true value and builds trust.
I also think that the two things
Joshua emphasized, ‘authenticity’ and ‘consistency’, should be the foundation of all B2B marketing strategies, regardless of thought leadership or community.
Sales Driven Pipeline vs Marketing Driven
ReCatch is also supporting the growth of B2B customers based on this philosophy. We are building a marketing-driven pipeline (MDP) together to help them meet potential customers in a digital environment, build relationships, and ultimately connect them to sales. We are moving away from the network-centered sales of the past and opening an era of inbound marketing where customers come first through content and thought leadership.
Then, diagnose the foundation of your B2B marketing strategy through the checklist below.