In today’s environment, a business that converts new customers and retains existing ones is one that communicates regularly and effectively with its audience . While there is no shortage of channels to encourage and optimize interactions with them, email is by far the most effective.
What is meant by email software?
Email software is a solution that china phone number library allows you to send and receive emails. You probably already use email software in your daily life, and the way you’ll use it for your business marketing is relatively similar.
But unlike a traditional email platform, such as Windows Outlook, Gmail , or Mozilla Thunderbird, a professional email client offers you a much wider range of tools to facilitate the management of your customer relations.
- A drag&drop editor to create professional emails, newsletters (but also landing pages or forms), all without needing to learn to code;
- Segmentation tools (based on the most relevant characteristics for your audience such as their demographics or purchasing behavior);
Automation options
- which allow you to generate personalized email flows that are triggered when your prospects or customers perform certain actions (subscribe to your mailing list, add an item to their cart, complete an order);
- A powerful email routing service that maximizes your email deliverability. Professional software has specific tools and servers grocery store needs list for freezer to bypass internet service providers’ spam filters and ensure your campaigns reach as many people as possible.
- Robust protection of your data (via encryption for example) to protect you against data theft, protect your customers’ privacy and ensure you are compliant with the GDPR;
Responsive support
which will help you resolve technical issues or optimize your campaigns via a wide choice of channels (instant messaging, email, telephone, etc.)
Email marketing gives you the ability to send personalized messages directly to your prospects’ and customers’ email accounts. This way, you south africa numbers can guide them throughout their journey with your brand , sharing informative content about your products and services, incentives to encourage them to make a purchase, and real-time information on the status of their order.
But to maintain this connection and ensure it’s as high-quality as possible, you need to be able to rely on powerful email software. Rather than settling for a general-purpose solution more suited to individuals, such as Gmail, Hotmail, Microsoft Outlook, or Yahoo Mail, what you need is a professional tool that offers all the features a business needs to boost its conversion rate and fuel its growth.
In this article, we present the 10 best professional email software programs available on the market. We compare their features, strengths, and weaknesses in detail to help you make an informed decision. And make email marketing the tool that will strengthen your customer relationships and your brand image!