Before delving into specific areas of digital marketing, we’ll look at general certifications that provide a solid understanding of digital communication and online sales.
1. Google Digital Workshops to see or review
Google’s Digital Workshops (which have undergone a significant name change since their launch, from “Google for Pros” to “Learn cayman islands phone number library Digital with Google” and “Grow Google”) is arguably the leading digital marketing certification. In addition to being the undisputed leader in this field, Google offers ultra-comprehensive training.
Through 23 modules, you will be able to discover or delve into topics such as SEA, display, search, but also the basics of Google Analytics, online sales and content marketing.
The fundamentals of digital marketing
To stay up-to-date with these new developments and boost your employability in the job market (or advance within your current company), it’s crucial to continually train yourself. Digital certification is an excellent way to simple interface, no want to manage personal keys gain skills and prove to recruiters (or your employer) that you have a solid understanding and advanced skills in digital marketing.
Depending on the areas you want to explore, in this article, we present the 11 best digital marketing certifications you can pursue. Whether it’s SEO, email marketing, online advertising, or even content creation, it’s up to you to choose which specialty you want to train in.
In addition to being comprehensive, this course remains affordable, regardless of your level. The digital marketing concepts covered are very well explained, and almost all of the proposed strategies can be implemented for free. You’ll also be able to access additional resources to train in machine learning, generative AI, and cybersecurity.
After completing the 45 lessons offered in total (to be validated via quizzes), you can obtain up to 9 certifications as well as a real diploma.
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organizations that ensure compliance south africa numbers with defined specifications when applying for certification. In this case, it will allow those who take the training (online or in-person) to gain skills in various web-related professions. They can focus on SEO, social media marketing, or the use of specific marketing tools.
Tech giants Google, Amazon, Facebook, and Apple (known as GAFA) each have their own digital marketing certifications. But other companies and players specializing in this field have also created their own training programs and obtained the right to issue certifications (notably from France Compétences , which is the main French organization administering them).