Schedule your email to be sent at the right time

Choose the date and time to send your email, taking into account the specificities of your target audience.

Your campaign is finally ready, all that’s left is to send it! But rather than sending it at any time, schedule it for a strategic time and date to generate more engagement.

Your contacts are inundated with emails every day and may tend to check their inboxes at certain times more than others.

With Brevo, you can analyze your  belarus phone number library contacts’ behavior and let your email marketing software automatically schedule your campaign at the ideal time based on the time your contacts opened your previous campaigns.

Generally, it seems that emails sent on Tuesdays and Thursdays, around 10am or 2pm, get the best results.

To choose the best time to send  two new features to surprise its   your email based on your industry, refer to our study below:

Analyze the main performance indicators of your email campaign to optimize your next campaigns.

You probably won’t create the perfect email campaign on your first campaign. However, analyzing the results of each of your emails will allow sault data you to optimize your strategy over the long term!

On Brevo, you can track the progress of your campaigns in real time and access a detailed report for each of them.

Here are the statistics to watch as a priority:

The open rate is the number of emails opened compared to the number of emails sent. It depends largely on the choice of subject line and sender name.

The click-through rate  is the number of links clicked in your emails compared to the number of emails sent. To improve it, you need to work on the design of your emails, particularly your calls-to-action, as well as on the added value of your offers.

The unsubscribe rate is the number of people who unsubscribe from your emails compared to the number of emails sent. To avoid unsubscribes, you can reduce the frequency of your emails and try to improve your segmentation.