How to Use Benchmarking in Design Productively

Benchmarking is studying the experience of other night clubs and bars email list companies and implementing best practices in your own activities. It helps businesses find development paths, present their products favorably when attracting investors, and lead the enterprise out of a crisis. How to Use Benchmarking in Design Productively .

Colleagues from AMS Software , a Russian IT company, explained how the benchmarking method works in the field of design, gave examples of analysis tools, described the stages of research and shared interesting cases.

What you need to know about benchmarking: goals, objectives, types and methods

Benchmarking typically involves comparing a specific business with established players in the market and assessing what competitors have achieved, how they got there, and how they set up their operations.

The criteria assessed include the quality q1 sales performance gut check (money monday) of the design product, business processes, production costs and a number of others.

At the same time, the analysis is not always limited to competitors: you can study the experience of players from other industries and learn good ideas and practices from them.

The goals and objectives of such analysis

The most common goals of benchmarking are to become better by increasing one or more indicators, to strengthen positions among other companies, to differentiate from mobile lead competitors, to redesign.

Globally, however, it all comes down to increasing revenue, optimizing costs, or entering new markets.

If you break this down into micro-goals, then when conducting benchmarking you will have to:

• • compare your performance with one or more competitors;

 

• analyze other people’s experience, identify solutions that are relevant to your situation, and implement what is useful in your practice.

Tasks, as we know, are steps towards achieving a goal.

When conducting benchmarking both in principle and in the design sphere, they can be as follows:

• • determine what needs to be compared: website or application interface, product design, animated banners, office or apartment design;

 

• • find companies or top designers in this field;

 

• • to identify the comparison criteria and determine their significance;

 

• • identify a leader or several;

 

• • study the history and experience of companies and designers;

 

• • make a comparison by assessing your strengths and weaknesses;

 

• • decide whether what your competitors are using is applicable to you, identify what is suitable, formulate a pool of hypotheses and test them;

 

• evaluate the results and scale up successful practices.

Benchmarking will not show the full picture of how the benchmark company came to the result that impressed you: you can only identify tools and successful cases, but you will have to go through all the pitfalls on your own to improve the situation.

And perhaps gain some insights in the process.

During the COVID-19 pandemic, companies actively adopted the experience of other enterprises and transferred employees to remote work, in some cases inspired by how their “exemplary colleagues” organized processes. This allowed them to save resources and money.

This example can be considered as a variant of benchmarking.