It is a fact that the internet and social networks radically transformed the way we communicate, not only between user-user, but also between brands-audiences, which is why digital marketing has become essential to connect with audiences. It is a fact that the internet and social networks radically transformed the Venezuela Mobile Database way we communicate, not only between user-user, but also between brands-audiences, which is why digital marketing has become essential to connect with audiences.
Its relevance is such that for this year alone it is expected that investment in digital advertising will reach $ 229.2 billion worldwide, according to estimates eMarketer .
Without a doubt, one of the platforms considered by brands to implement their strategies is YouTube. This is because the Google video platform has a user base of more than one billion.
In fact, two of the top ten most viewed videos of the year on YouTube are actually ads; the Ping Pong Tricks Shots which is actually a commercial for Oreo and the Lady Gaga’s Full Pepsi Zero Sugar Super Bowl LI .
That’s why it’s important for marketers and brands to get the most out of this video platform. In this regard, the specialized platform for managing social networks Hootsuite offers the following tips:
- Crea títulos descriptivos
It is the business card with the audience when they find a video, and it certainly helps a lot for the SEO strategy. Therefore, it is important that keywords are used that: emphasize the value of the video, that answers the user why they should watch it but, at the same time, it must be simple, short, and concrete. It is recommended to use tools such as the Google Adwords Keyword Planner to find relevant or key phrases.
- Description is key
When writing the description of your video and placing the tags, it must be very clear that the YouTube algorithm considers these values to select videos and place them in the search results. For this reason, it is recommended to first ask yourself what words or concepts they would use to find your videos or the content that they propose. As much information as possible should be included.
- Combine with other social platforms
Although as platforms they compete, as users we can make them work together. Therefore, it is valid to promote and share YouTube videos on other social networks such as Facebook or Twitter, for example.
- Make use of programming tools
Scheduling video content makes it easy to track comments and engage with subscribers. According to Hootsuite, this helps build a loyal YouTube audience for brands.
- Monitor the performance of your videos
For a better way to identify your highest Brother Cell Phone List performing videos it is recommended to use the YouTube Analytics application, there is a free version that allows you to obtain valuable information about the videos and channels. In addition to a paid version, which provides more detailed information such as participation levels, trending content, content discovery methods, views, countries and traffic sources, among others.