Email marketing gives a cost effective and immediate connection to your customers, leads, and fans that cannot be duplicated with traditional marketing like postcards. Despite its advantages,
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email marketing is not for everyone. Here is a semi-serious list of five reasons why email marketing may actually not work for you.
#5 Your company is in online pharmacy who specializes in the sale of a “male enhancement” pill. As legitimate as your business may be, that market already been covered in email – and it’s called spam.
If you have any those words in your subject matter or even in your body, your email is going to be tossed in the trash almost immediately. You might be better off moving away from emails and trying a direct mail campaign (or perhaps free samples).
#4 Your company does not have a presence on the web yet. You don’t have a website, you don’t have a Facebook page, you have a Friendster page… strike that, even I’m Friendster page, but you get what I’m saying. You need a place for people to go when they click the links on your emails. You can’t just have a phone number there. You need a way of tracking results. You need a landing page. Until you get a website and somewhere for people, go hold off on emails
#3 You’ve acquired your contact list by purchasing it, trading for it, or scraping the web for it. This is not good. It’s spam, and most email marketing providers like Constant Contact
