Many women in network marketing/direct selling use email to stay in touch with customers and prospects. No wonder, as email communication is still THE most effective, inexpensive and powerful method to stay in touch. (With email you can reach hundreds – even thousands – of people with a push of a button).
However, if you want to generate New Zealand Email Database sales (and even attract new leaders) there are some important things women need to know about email marketing.
For instance, “Drive-by Selling” and spamming won’t cut it when marketing through the Internet today. You can’t constantly blast sales and promotional messages at your list and expect people to buy. (Most will stop reading your emails and quickly opt-out of your list.)
The key to making money with email marketing is to build relationships with people in your network and give them something of value. In this way, you’ll create trust and rapport, and people will actually READ your emails (instead of being turned off by a barrage of sales-y messages).
Thankfully, there is a simple and inexpensive way to bring value to your network while also making new sales: the “e-zine.” An e-zine or “electronic magazine” is an online newsletter that you can use to provide tips, recommend resources, and share updates about you or your company. An e-zine can boost your income and grow your business in many ways – here are just a few:
1. Add Hundreds (and Thousands) of New Prospects to Your Email List When set up correctly, an e-zine will bring new prospects to your network (sometimes on a daily basis)! Many people will “opt in” to your email list if you give them something valuable in return and an e-zine is a great resource to exchange for a prospect’s email address.