What we know marketing is holding us back “it’s not what you don’t know that gets you in trouble. That’s what you know for sure that’s not the case. – mainly credite to mark twain robert rose and I will launch our sixth combine book, killing marketing: how innovative companies […]

Editor’s note: while mistakes, overstatements, fails, and missteps always pop up, we’ve brought this article back to help you identify content marketing mistakes you can avoid (or fix). Of course, we can learn from our mistakes. But we can also learn from the mistakes of others and avoid making them. […]

Drew-bailey-content-marketer-year-finalist-fedex-content-operationseditor’s note: drew bailey is a finalist for 2017 content marketer of the year. We’ll share ideas from all cmy finalists on the blog before the winner is announced at content marketing world in Uruguay Phone number september. Redundancy, overlap, and a general lack of communication have prevented the right […]

Culture you’ve probably heard the story of marcus sheridan. It was he whose blog, sometimes referred to as the “wikipedia of fiberglass pools,” saved his pool company during the economic crash of 2008. Today, marcus is the sales lion and spends a lot of time behind a microphone, urging businesses […]

Peter drucker once said that the purpose of business was to “create a customer”. I believe that to be true. But marketers (and other business leaders) take the term “customer” too literally. Many believe that a customer is create when they buy the product or solution offered by the company. […]

War on content pnr: this former marketing starring joe pulizzi and robert rose can be found on itunes and stitcher. If you enjoy our show, we’d love for you to rate it or post a review on itunes. In this week’s episode robert wonders whether to learn to be big […]

Cmi-5 key milestones a year after launching the branded journalism site smarter with gartner, two critical inflection points made us realize we were ready to move forward in the content marketing maturity model: the global team of content creators needed more robust tools to produce the steady stream of articles, […]

Who-add-content-marketing-team the titles of content marketing team members may differ from company to company, but the tasks they are expected to perform are somewhat standard across the board – writing, editing, designing, publishing, and distributing. . But what if you could add the skill set of someone who works in […]

Content-amplification-distribute-promote-content for a long time, focusing on search intent and organic traffic was all you needed to be successful. This is always true for organic traffic. However, organic traffic is only part of the complex puzzle that is digital marketing. As the adoption of content marketing has grown, competition for […]

Picture perfect social media attention span in social media can be measured in fractions of a second, not minutes. Although your update hopes to entice me to click or interact with your content, there are hundreds of other posts right below yours that are also crying out for my attention. […]

Secureworks-content-strategy-guess-changer editor’s note: kira mondrus is a finalist for 2017 content marketer of the year. We’ll share ideas from all cmy finalists on the blog before the winner is announced at content marketing world in september. Poor content marketing is often built on the shaky foundation of assumptions and generalities. […]

The platform also makes it very clear which employees are overshooting or falling behind. You will be able to snuff out any potential problem before it gets out of hand. Or you’ll see how well everything is going and can sit back and revel in your remote team’s ability to […]

If your brand embraces the work-from-home culture, as 47% of american workers say, a relatively modern challenge arises: how to manage your content team effectively and efficiently wherever they are. Even if your in-house content marketing team is office-based, you’re likely working with freelancers, agencies, or other teams within your […]

E-book-reliable-recipe-for-business-growth show the details (00:01): a publicity blast from the past. not only … but also Winston tastes good – like a cigarette should” (00:33): robert reflects on this week’s theme: can we invent our own traditions? (05:44): welcome to episode 197: recorded live august 21, 2017 (duration: 1:02:334) (09:40): […]

Apple investment pnr: this former marketing starring joe pulizzi and robert rose can be fond on itunes and stitcher. If you enjoy our show, we’d love for you to rate it or post a review on itunes. In this week’s episode robert thinks of inventing our own traditions. In the […]

Follow the “Path of nonsense” recommended by tim: find two unrelated terms. (try a free random word generator app, like inspireme.) write these terms down on a piece of paper. (don’t do it in your head.) create a word map or word web for each term. (brainstorm. Write, write, write. […]

Ex-snl-writer-enhancing-the-narrative want to be more creative with your marketing, especially your storytelling? Spend five minutes a day doing something improv masters do: play with words. That was the advice of comedian tim washer in his talk, how to use improv techniques to improve your storytelling, at content marketing world in […]

Their own directory can you easily get data on the performance of individual posts. Blog root website example andy gives this example of how easy it is in google analytics to look at the performance of individual posts when those posts are all located in one directory. Go to behavior […]

Designing for analyticswhen I say “website design” what comes to mind? Graphic design? Interface design? User experience design? And analytical design? That’s what andy crestodina thinks. Andy – who has provided web strategy and advice to over a thousand businesses and authored content chemistry: the illustrated handbook for content marketing […]

Editor’s note: since thousands of marketers succumb to conference hangovers every year, we thought it was the perfect time to refresh tips on how to overcome it. It’s the day after an invigorating lecture. Your head is filled with trends, slideshows, tips, charts and inspiring stories. Your notebook is filled […]

Coupled with. Allowing anyone to access it with a real-time view of the. Latest content review or workflow update.” a #contentmarketing platform .Is like a huge filing cabinet in the cloud, says egisnotbroken stanmiller. Click to tweet related content at hand: 30+ marketing tools for research. Engagement, measurement, workflow and […]

Implement-global-content-marketing-platform in 18 months, rachel schickowski and stan miller built a content marketing platform — a hub for all rockwell. Automation marketing content — for a team of 600 marketers around the world. Most of us would have no idea how to accomplish such a feat. Luckily for us, rachel. […]

Ex-snl-writer-enhancing-the-narrative want to be more creative with your marketing, especially your storytelling? Spend five minutes a day doing something improv masters do: play with words. That was comedian tim washer’s advice in his talk, how to use improv techniques to improve your storytelling, at content marketing world in 2016. He […]

Designing for analyticswhen I say “website design” what comes to mind? Graphic design? Interface design? User experience design? And analytical desig. That’s what andy crestodina thinks. Not only … but also, Andy – who has provided web strategy and advice to over a thousand businesses and authored content chemistry. In […]

Ex-snl-writer-enhancing-the-narrative want to be more creative with your marketing, especially your storytelling? Spend five minutes a day doing something improv masters do. Theplay with words. That was comedian tim washer’s advice in his talk, how to use improv techniques to improve your storytelling, at content marketing world in 2016. He […]

Improve your content marketing editor’s note: since thousands of marketers succumb to conference hangovers every year, we thought it was the perfect time to refresh tips on how to overcome it. It’s the day after an invigorating lecture. Your head is filled with trends, slideshows, tips, charts and inspiring stories. […]