The content marketing strategy focuses on the consumer who is usually looking for content that entertains and amuses them . If we really want them to pay attention to us, we need to focus on responding to the needs of consumers. Let’s take an example: when you enter a social […]
Monthly Archives: February 2022
474 posts
Many people consider that it is enough to create a blog in which they publish content, thinking that this will attract their target audience. However, this is a wrong thought, since to have good results you need to use different channels and platforms. But before posting any kind of content […]
content marketing strategy Content Marketing How to define this strategy? Leave a Comment / Digital Marketing / By Adriana Salinas When planning a digital marketing strategy, you have surely heard of the term content marketing . The use of good content management is key to properly position your brand and […]
Accommodation Web hosting is the place where independent companies or individuals store their websites. Hosting or hosting refers to the server that hosts your website or the hosting company that rents you this server space. It is divided into 4 types of hosting servers. shared hosting In shared hosting, one’s […]
This could be anything. From a student who looks for images for a school project, to know the latest investments in the stock market, and even to find the address of the trendy restaurant. To complete a task. Visitors can download a software program, go to the DIY page, or […]
How to create a web page What is it and how to create a website Leave a Comment / Digital Marketing / By Adriana Salinas Having a web page is not just any task, you have to know how to create one and what elements it should include for proper […]
If visitors to your page came believing that you sell state-of-the-art computers when in fact on your page you sell tours to Alaska, that is not quality traffic. Instead of attracting visitors who are really interested in your services and products, you are attracting the wrong traffic that as it […]
Google replies: “ahhh, yes, look, well, I know the Julieta bakery, the Rosita bakery, the Orejuela bakery… and I just found a bakery near you, but it’s okay, it’s new, it’s Juan Camaney’s bakery”. Did you notice what happened? -Obviously very, very exaggerated- what happened is that you provided relevant […]
This is a better way of doing things, because from Search Engine Optimization (SEO) we are moving to what is called Search Experience Optimization, where what is sought is to more than satisfy the search needs of users, beyond just matching a page with a keyword is to offer a […]
Home what is SEO and how it works Search engine optimization is an activity that encompasses many concepts and actions, if you have come this far looking for what SEO is and how it works, you are surely looking for information that gives you a general idea of what it […]
Effectively implement mobile optimizations based on user agents Identify and implement the appropriate techniques for optimization in different languages Extract information from web pages in an automated way to work with that information Consultant with creative or content SEO profile This type of SEO consultant profile is closely related to […]
We usually click on the first results, ask for information, dig a little, here, there, and make a purchase or pre-purchase decision based on those first results. That is where the importance of search engine optimization lies: that the web page appears in the first results, when a user is […]
seo consultant illustration A professional SEO consultant is always informed about the latest marketing and search engine optimization trends, as well as the techniques and tools that he can implement to improve the online presence of the companies he works for. INDEX 1What is an SEO consultant? twoWhat is the […]
How interesting right? facial reaction for transactional keywords The importance of knowing these types of keywords is that, once you have the list of target kws, you can group them by these criteria and thus efficiently plan your digital marketing and SEO strategy. The second ranking is by popularity rating. […]
If you’re not careful enough, you could end up driving unqualified traffic to your page. For example, imagine that you have a computer accessories store and one of the products that they buy the most from you are hard drives. So, you decide that you would like to rank for […]
Before I get into explaining how to do keyword analysis and keyword research, I am going to first tell you what a keyword is and what it is for. The usefulness of keywords is important to know, because in this way, we can get more out of our website, content […]
When we have a website, it is common for you to be interested in being in the first places of the most popular search engine: Google. Through SEO it is possible to position yourself in the first places. Maybe you know how to rank through white hat and content optimization, […]
If you have already managed to reach the first places in a search that is relevant to you, it is possible that your competition wants to harm you. Some companies may add inbound links to your website on poor quality pages which can hurt your authority. When it happens to […]
Which involves many other factors besides the simple use of a term in the content. Therefore, the keywords serve to guide the positioning, but they are not the only ones responsible for the success of SEO. “Meta descriptions are a ranking factor” The meta description is responsible for presenting a […]
Myths and errors of seo on page The fight for a position among the first results of search engines has become one of the biggest priorities of companies within content marketing. After all, being on the first page of Google, for example, can guarantee much more results than months of […]
Optimize your site for search engines SEO On Page is the set of actions carried out within your company’s website to improve its positioning. In addition to obtaining better results in your strategy, improving the SEO of your website helps you: Make it easier for search engines to understand what […]
Illustration of two people with some graphs in the background An SEO strategy is the process of analysis, planning, organization and implementation of steps and techniques to improve the positioning of your website in search engines, increase organic traffic and of course, attract more qualified leads. How to create an […]
Identify these publications and mention them politely, that you would like them to put the reference to your site. Web directories. These are websites with specific categories where you can describe the company a bit and share the url to your website. Participation in forums. It is one of the […]
Illustration of three people with some chains A linkbuilding strategy is the set of methods and techniques that are carried out to generate quality backlinks to a website and thus help Google understand the relevance, authority and quality of said site. Backlinks are inbound links from one web page to […]
Use attractive images that add value to the information you provide on your website and are highly relevant to the reader. Why is it important to use images that make sense in conjunction with the text? For the reader it makes more sense, you generate a good image and help […]
how to optimize images for seo SEO for images is a set of techniques and actions focused on optimizing and improving images to appear in search results, improve their position in the rankings and improve the visibility of a web page to attract new visitors. Thus, images are super important […]
SEO It gives you improvement information so that your website appears in the first places of search. Indexing permissions: In order for Google to find your web page, you need to provide indexing permissions. Website Grader evaluates that this process has been fulfilled to work on web positioning. Meta Descriptions: […]
